A quick note of thanks from the LAS team.
Giving birth to a music festival is a long and tiring process, but when you finally get to see you 10,000+ headed child (that sounds gross but keep with the metaphor) you feel an immense amount of pride and overwhelming joy at the happiness it brings to thousands.
We sit around and work out when we want to give birth. When is it going to be sunny, when are you all going to be free to come join us, who else is planning on giving birth on that weekend. Who is playing softball on your festival grounds that weekend…
We start adding the magic. COUNTLESS versions of line-ups and potential artists flirt with you and you have more line-up options than you care to think about right now. Some break your heart, some mend it.
We unleash the first taste of the festival on the world. Thanks to the iconic Commodore our little launch event/baby shower went amazingly well – all helped by the awesome sounds of Current Swell and The Matinee. Is it really obvious that we love them both a lot? Suddenly The Tragically Hip, Chromeo, Mother Mother, City & Colour and many many more artists become part of our day to day lives and hopefully yours too!
We send out our invites and hope you all want to come to the big day.
Hard work. Website updates. Facebook posts. Ads in the Georgia Straight. Billboards. Bus backs. Interviews. Interviews. Interviews.
Finally, the big day.
Like all births it wasn’t without it’s minor scares along the way (thanks Sea to Sky) but what an awesome weekend it was. Our music festival CANNOT exist without the people that buy tickets to come and experience it. We aim to give you back what you put in and in those festival-only moments (Mother Mother covering Wintersleep, Motown Tribute to Nickelback..) we hope you have some memories that last a life time.
Thanks for sharing our big day
LIVE at Squamish